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Maxfields Travel

Nature of business: Coach tour company, offering holidays, private hire and day trips in the UK
Number of employees: 17 staff including two fitters and 10 drivers
Fleet: 13 coaches
Average annual mileage: 50,000 km
Area covered: UK wide

Maxfields Travel is an independent family company, based in Sheffield, which offers short breaks, private hire and day trips throughout the UK.

The company was established in 1926, originally running coal lorries.  In the 1930s, benches were added to allow Sunday school children to be taken to the coast.  With coach deregulation in 1980, Maxfields started to organise day trips and today they run holidays, short breaks and day trips throughout the UK and to the Channel Islands.

The process

Maxfields joined the ECO Stars South Yorkshire scheme in 2013, following a recommendation at their Driver CPC training.  They submitted a full fleet listing and an ECO Stars fleet expert visited the company to discuss and assess the fleet operation and practices.  Each member is awarded an ECO Stars rating of between one and five stars based on their vehicle and fleet performance – Maxfields were awarded one star.  It was recognized that this rating would be upgraded once their recently implemented telematics system had bedded in.

In fact Maxfields have steadily made improvements to their fleet management and following the latest review, their star rating has increased to four stars demonstrating their commitment to operational and environmental excellence.

As part of the ECO Stars process, once the assessment has been completed, a ‘Road Map’ is produced which highlights key actions that could be considered.  Three key actions were recommended.

Key recommendations

  • Telematics optimisation
  • Appointing a fuel champion
  • Setting performance targets

Click here to read the full case study Maxfields Travel